The Jack Daniel's Barrel Tree
Here at the Jack Daniel Distillery we’re great believers in tradition. We’ve made our whiskey to the same exacting standards of our founder for the last 150 years. But you could argue that our ‘tree’ is anything but traditional. Standing 26ft tall and made entirely of hand-raised barrels that once housed our unique spirit, it’s a seasonal sign of good times, good friends and fine Tennessee Whiskey. It’s our gift to the folks of Lynchburg, and it has a unique way of bringing everyone together over the holidays. Because after all, it’s not what’s under the tree that matters most, it’s who’s around it.