Jack Lives Here
A warm Tennessee welcome to all our friends. You’ve entered The Jack Store, home of fine sippin’ whiskey and all things Jack Daniel’s.
Lynchburg’s most popular store is a must stop for all Friends of Jack. From our iconic t-shirts to essential glassware and memorabilia, it’s all here.
THREE FIRES ALMOST DESTROYED LYNCHBURG. THIS ONE SAVED IT.
In 1883, 1892 and again in 1913, wildfire nearly swallowed the town. But against all likelihood, the Jack Daniel Distillery remained relatively unscathed. Our neighbors today are glad that the fire we use at the Distillery is of the controlled variety. To start it, our rickmasters stack sugar maple slats into a ten-foot-high pile called a rick. Then they set the wood ablaze, managing the burn at the perfect temperature to create the charcoal we use to mellow our whiskey drop by drop. Since 1866, every smooth sip has started here. And if it hasn’t, well, it simply isn’t Jack Daniel’s.
LYNCHBURG’S LITTLE HELPER