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The Jack Daniel's Label Has Everything You Need To Know, Written In Black And White.

Over the years, Jack Daniel’s black-and-white label has come to stand for honesty and independence. And while we think it’s nice to have a label that’s recognizable, we agree with what our founder would always say: What goes into the bottle is much more important than what goes on it. And for 150 years, that has been a principle with no gray area whatsoever.

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