Jack Daniel’s is known for being a well-crafted, smooth sippin’ Tennessee Whiskey. We’ve become known for something else along the way: our iconic black and white label. But our label wasn’t always so black and white.
Some time before 1904 our bottles were a rather unexpected shade of green with an eye-catching gold trim. Exactly when this label was used is no longer known. Seems we were so busy distilling Tennessee Whiskey that we forgot to keep records on our colorful labels.
Looking closely you’ll see that this label lacks the familiar gold medal symbol. In 1904 Jack Daniel’s won gold at the St. Louis World’s Fair, and from that point on Jack Daniel and his nephew Lem Motlow always placed the medal on the label. A very savvy marketing move, yes, but it also tells us this green and gold label was produced before 1904.
This limited bottle measures up at 43% ABV and comes with its own premium gift carton. The perfect gift for any Jack lover.
Deep orange amber.
Balanced caramel, vanilla and toasted oak.
Medium bodied with creamy clean finish.
Imported by: Brown-Forman Beverages Europe Limited, 45 Mortimer Street, London W1W 8HJ
Purchases limited to nine bottles per transaction.
More To Explore
A great drink any way any time.
The guys and gals in Lynchburg always have time to return letters to their friends and customers.
Fantastic throw back!
Fantastoc nod to the early years of JD. A must have for any JD lover or collector alike. Well done Jack.
Have been a fan of Jack Daniels for a long time. I guess once you found your drink you stick with it. I love the honey, and the single barrel. Both smooth flavours and easy to drink with some ice. Now I have seen the greens I will be aiming to get myself a bottle